10 fantastic examples of E-commerce website design ideas
When creating an e-commerce site, one aspect that should not be overlooked is the design. If your online store is attractive and functional, potential customers can explore your site with ease and confidence.
Designing an attractive online store may seem like a challenge, but it doesn’t have to be. If you need inspiration, here are the top 10 e-commerce site examples to spark ideas.
Amazon
Amazon is a great example of what an e-commerce site should look like: its user-friendly design makes it easy for customers to find what they need.
To speed up the shopping experience, visitors can use the site’s search engine to find the items they want. The multiple filter options also help display the most relevant products.
Although there are millions of products on its marketplace, Amazon does a great job of simplifying its interface. For example, all product categories are hidden in the hamburger side menu.
This way, users won’t feel overwhelmed by the abundance of options, which makes navigating the site easy.
Welly
If you want to make a minimal online store, consider Welly for inspiration. This US-based first aid brand has a modernly designed website, putting its products front and center.
The interface is simple and clean, with tons of white space. Using a typographic hierarchy also improves the readability of the site, making it easy for customers to understand the nature of the business.
The color scheme is another standout feature: the site primarily uses white for the background and green for the text, while orange serves as the accent color.
This color combination helps direct users’ gazes to the most important elements, such as call-to-action buttons. This is a good tip to keep in mind if you want to improve your conversion rates.
Apple
Apple’s online store aims to showcase its quality products. Unlike most e-commerce sites, its product pages read like a landing page, complete with unique selling propositions, social proof, key benefits, and more.
The site also illustrates why a minimal design is not only aesthetically pleasing, but also useful in grabbing the attention of visitors. With a plain background and plenty of white space, customers won’t be distracted by large close-up product images.
Carrollwood Florist
Beautifully designed, this online florist website is a great example of a simple yet stunning e-commerce store.
Design-wise, the site looks minimal yet colorful. The white background balances out the product shots, while the green call-to-action buttons stand out easily.
The homepage features a full-width banner with a large headline and product photo as the hero, creating a strong first impression. Scrolling down the page, you’ll find a testimonial slider and a persuasive “Why buy from us” section.
Instead of categorizing products by flower type, product categories are based on occasions. This helps customers who have no knowledge of floral design to choose the right product for their event or gift.
Vegan Essentials
The Vegan Essentials website is a great example to follow if you have a wide range of products. The clear categorization and labeling system makes it easy for users to find the items they want.
feature worth mentioning is the filtering option. As the online store caters to people with special diets, it has a special filter that allows customers to find products based on ingredients.
In terms of design, the Vegan Essentials website is true to its brand. In addition to the green color, it uses decorative elements related to plants. They are placed at the bottom of the page to minimize distractions.
Skullcandy
Skullcandy’s product pages are stunning – with plenty of visuals, customers will find it hard to take their eyes off its audio gadgets.
Lifestyle photos, in particular, are helpful in showing how customers can incorporate these products into their daily routine. In some cases, important public figures serve as a model for these images, thus enhancing the credibility of the brand.
These pages also use a sticker button to add to cart at the bottom. So customers can immediately make a purchase without having to scroll up the page.
Another interesting aspect is that each product has a catchy slogan. It’s a great way to increase brand awareness and ensure customers have a positive impression of what you’re selling.
Bacca
Bacca’s online store is a good illustration of how to showcase your products. As the images have no background, they are easily differentiated with the colored background.
Also, the full-width mode of product pages allows shoppers to see items clearly without having to zoom in.
Moreover, the sticky navigation bar makes this website ideal for mobile devices, as it allows you to jump from one section to another by scrolling through the pages.
Neuro
The design of this e-commerce site is a great example of what a small online store can look like. It’s about making the site design as attractive as possible, with high-quality product photos, animations, and a vibrant color palette.
Since the company only offers two products, the product pages allow you to jump from one article to another by clicking on the product title. To maximize sales, you can find a “Fair to Buy” section that allows cross-selling between different product variants.
Nixon
Nixon has a unique and strong selling point (USP). His copy conveys this message to visitors in just two sentences.
With a contrasting and distraction-free font choice, the white sans serif font stands out against the dark red background of its homepage.
In keeping with the font choice, Nixon’s call-to-action button is also readable. It’s easy to spot and designed with great padding.
The website does a great job of categorizing its many products. It uses lots of white space between sections, making it easy to navigate and ensuring great readability.
Additionally, the checkout page offers a list of product suggestions to encourage purchases.
Port of Mokha
The Port of Mokha website aims to embody the compelling narrative of its brand.
He does this primarily through his writing. For example, the alluring title invites visitors to explore behind the scenes of their cafe. Powerful statements like “A coffee worth risking your life for” also encourage users to get invested in the story.
To make the text stand out well, it uses a typographic hierarchy to grab the attention of visitors.
Plus, there’s tons of social proof to boost brand reputation — from a testimonial slider to a display of comments from top posts. Product pages also feature customer ratings and reviews.
A good e-commerce site design
When it comes to designing an e-commerce site, there are several things to consider.
A good website design is not just about aesthetics, it also emphasizes the user experience. If your e-commerce site is aesthetically pleasing and easy to navigate, your online business is sure to succeed.
If you want to build well-designed websites for your online store, pay attention to the following:
- Highlight clickable elements
- Use a mobile-first design
- Be consistent with the brand image of your online store
- Make sure your e-commerce site is clean and readable
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